In general data-driven decision management values those business decisions that can be backed up with verifiable data.
Data leads to insights that business owners and managers can turn into decisions and actions that improve the business. This is the power of data.
Data driven analysis and decision making is doubly important in an alliance because each decision made for the alliance - good or bad - has implications to each partner’s performance.
Investing in up-front joint alliance planning pays even greater dividends when a goal of the planning process places a premium on data and information gathering.
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